Public Notice Ads Rated Among “Most Effective” of the Political Season
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Public Notice Ads Rated Among “Most Effective” of the Political Season
Research Firm Ace Metrix Ranks Two Public Notice Ads Among Top Six of the Cycle
Arlington, Va. – According to the research firm Ace Metrix, two ads from Public Notice were ranked in the top six of “most effective” campaign ads for Independent voters throughout the entire political season. Ace Metrix scores ads based on engagement metrics such as agreement, attention, relevance and credibility. Both Public Notice ads focus on the economy and the need to rein in wasteful spending in Washington.
“In a political season with so many campaigns and organizations seeking to influence voters, we’re honored to be recognized by AdWeek for producing two of the most effective campaign ads of the cycle,” said Public Notice Executive Director Gretchen Hamel. ”Our goal is always to develop the strongest message of fiscal responsibility that will resonate with men and women in both political parties. Independent voters will ultimately shape the direction of our country for years to come, and the ability to consistently reach and connect with those voters is a key to our success.”
AdWeek notes that the reason Public Notice’s ads were so effective was because instead of being “over-the-top,” they focused on key areas of “disappointment in the current Administration, the economy, and concerns about Obamacare.” Jonathan Symonds, Ace Metrix’s executive vice president of marketing, said of the ads, “[They] did not take an extreme approach and therefore didn’t turn off independents.”
“Working Hard” ranked second with a score of 584 and “Stop Digging” came in sixth with a score of 541.
Click here to view the article in AdWeek.
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Public Notice is an independent, nonpartisan, non-profit, 501(c)(4) organization dedicated to providing the facts and insights on the effects public policy has on Americans’ financial well-being.