FINDINGS FROM NASCAR FOLLOWERS IN NATIONAL SURVEY
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The Tarrance Group is pleased to present this memo of key findings of voters who follow NASCAR very or somewhat closely. This data is from a survey conducted via telephone October 1-4, 2012 among N=1,022 registered “likely” 2012 voters nationwide. The margin of error on the national voter sample is +/- 3.1%. Overall, 18% of likely voters in the survey said that they following NASCAR very or somewhat closely.
Voters who follow NASCAR (68%) are more likely than all voters (54%) to say the country is on the wrong track. Also, while 48% of voters disapprove of President Obama’s job performance, nearly two thirds (63%) of NASCAR followers disapprove. This disapproval of President Obama overall extends to specific issues like the economy (66%) and the budget and spending (69%).
NASCAR followers have the same priorities as all voters, with 71% mostly concerned with “pocketbook” issues, including the economy (27%), government spending and the budget deficit (19%), and jobs (16%).
While President Obama is up by +1 on the general election ballot, 49% to 48%, Mitt Romney receives 63% of the vote from NASCAR followers (Obama receives 34%, and 3% are undecided). Additionally, on specific issues, NASCAR followers trust Romney over Obama to handle the following issues:
In general, Romney is over performing with NASCAR followers, as 58% say that they usually vote Republican, but 63% support Romney on the ballot.
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